“The gives us something else to offer them.” It’s hard to give ad partners real statistics on read data via the magazines,” said Abizer Kapadia, co-founder and creative director of Draze, an independent yoga-focused publication based in London. “We need to maintain advertising partners. The site, which is available as an app, mobile site and desktop, caters to about 100 million readers and has about 4 to 5 billion page views across the network every month. That includes names like adidas, Harrods Online, Jansports, New York Times Style Magazine, Penguin Group, Travel + Leisure, VICE and Williams-Sonoma. The added value from e-commerce buttons extends what issuu has already provided to some 2.5 million publishing partners. “There’s an outflow of money to digital platforms. “Companies may not change their rates, but it increases the value in a world that’s changing fast,” he said. Weiner said he does see potential in issuu’s introduction of clickable shopping links, perhaps not in boosting magazine’s revenue but in maintaining ad sales. “But the same time this wand was being offered, the Internet was coming of age, and the dollars flowed from print,” Weiner said. Yudu and Mag+ also offer publishing tools with shopping elements.Įven a decade ago, Forbes bought into a wand-like device that allowed readers to scan over advertisements in the print magazine and be directed to retail sites, recalled Ed Weiner of media buying agency Hudson Media Services.
#HOW TO PRINT A MAGAZINE FROM ISSUU SOFTWARE#
A company called 3D Issue that provides a similar type of software solution for converting magazines to online formats released an e-commerce experience in 2013. The idea is not brand new, however, nor are successful statistics easy to come by.
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